adidas Roland Garros Collection by Y-3

A new collaboration fuses the Sport Style universe of Y-3 with the technical prowess of adidas Tennis to create an innovative range for Roland Garros taking place from May 19th to June 7th 2015. The adidas Roland Garros Collection by Y-3 represents the first collaboration between two adidas brands and is destined to make an impact both on and off the court, showcasing elegance in motion.

J Wall 1, D Lillard 1 get the floral treatment with adidas Florist City Collection

The signature shoes of NBA All-Star guards John Wall of the Washington Wizards and Damian Lillard of the Portland Trail Blazers are given the floral treatment by adidas and fans of both players seem to be snagging these up with the quickness.

Introducing the 2015 Nike Easter collection

One thing sneakerheads look forward to more than egg hunts come April is locking down a pair or two, or heck the entirety of Nike Basketball's Easter Collection.

Release reminder: Nike Lebron 12 'Wheat'

When Nike took a risk on a high school phenom from St. Vincent-St. Mary in Akron, Ohio, they went all out by giving him a signature shoe that would help in catapulting his name atop the very talented class of the 2003 NBA Draft.

Release reminder: Asics x Titolo 'Papercut'

As the name suggests, the design inspiration for this Asics Gel Lyte III is the art of paper cutting, known in Switzerland as Scherenschnitt.

adidas Originals Superstar Supercolor Pack – a collaboration with Pharrell

A true superstar knows the importance of individuality. It's not about following the pack, or telling someone else what to wear. You cannot impose a style on a superstar – nor a trend, or a colour. This is the ethos behind the adidas Originals Supercolor release, which sees the iconic Superstar silhouette transformed via a spectrum of 50 different colourways.

Masters of Max: The Air Max Icons

The Air Max family spans numerous generations. With the Air Max 1 leading the charge, the family's various iterations have taken on personalities of their own. None will be forgotten but some have come to stand apart, becoming known for their bold colors, spirited designs and pivotal roles in the evolution of visible air. As the countdown to the second annual Air Max Day continues, Nike takes a look back to remember the Icons of the Air Max Family: The Masters of Max.

Air Max 1 

Innovation isn't always visible — but when it is, its impact can be immeasurable. In 1987, Nike introduced the Nike Air Max 1, the first shoe to put innovation on full display.

Created as a cushioning system, Nike Air suddenly became a window of opportunity for self-expression, style, and crucially, pure performance. The Nike Air Max 1 arrived as a provocateur and a revolutionary, and the sneaker world was never the same. Tinker Hatfield was the lead designer who brought the Air Max to life. At the time, Nike Air was nothing new. Introduced in late 1978 in the Nike Air Tailwind, the Air-Sole unit was effectively hidden in foam.

However, Hatfield, a trained architect with a knack for changing the game, took a maverick piece of Parisian architecture as inspiration and cut away at the surrounding foam midsole to reveal a larger Air-Sole unit, proving its existence with audacious visibility.

“I specifically went to Paris to see the city, but also to visit the Pompidou Center,” Hatfield says. “It was a building turned inside out, with a glass skin underneath. Coming back to Oregon, I had meetings with the technicians who were working on the larger Air-sole units and I relayed my thoughts: Maybe we could also expose the Air-Sole technology and create a shoe that's like no other.” 

At the time, many people considered the idea outlandish, but Hatfield and the team pushed forward. To further stand out from the era’s running shoes and drive home the message of visibility, the first Nike Air Max featured an attention-seeking bold color palette. The Air Max family has evolved over the past 28 years, with hundreds of memorable make-ups, but each model owes its existence in part to the transcendent Nike Air Max 1.

How the Nike Air Max Zero came to be

Nike refers to it as the one before the one, that is the Air Max 1.